Susu Studio

MACHI Health

MACHI (Melbourne Acupuncture Chinese Herbs & Integrative Health) is a health practice founded by Dr. Jess Strachan located in the inner west of Melbourne. MACHI specialises in a personal and holistic approach to acupuncture, shiatsu, herbal medicine and integrative services.

To celebrate 10 years of practice, Susu Studio worked alongside Jess to evolve her business, refining all aspects of MACHI's communications. By following MACHI’s simple message of integrating traditional Chinese medicine (TCM) with modern health practices, a new identity was born to reflect this balance. An audit of the operations for both practitioners and patients led to carefully considered application of the identity at each touchpoint; signage, labelling, website, social media all carried importance and unique opportunities to extend the connection to MACHI's services beyond visiting the clinic.


The visual language often makes thoughtful references to aspects of TCM. Of note, the centrepiece motifs were formed from illustrating herbs and ingredients found in traditional medicines. The four levels of TCM (wei, qi, ying, xue) are also referenced within the wordmark and illustrations through the four points. This intentional weaving of visual gestures add depth and attention to fine details – a dedicated value of MACHI.




































— Services

Identity
Printed Collateral
Packaging & Labelling
Original Artwork
Illustration
Signage
Website
Social Media
— Credits

Photography: Amedeo D’Aprano
© Susu Studio 2025