The High Country Hop
The aim of the artwork was simple: music + beer + autumn. The colour is inspired by the perfect golden hour light in Beechworth and is full of hand crafted illustrations and type to play into the spirit of harvest time. Starting with punchy festival posters, extending to everything from website to beer labels to merchandise.
Creative Direction
Original Artwork
Posters
Printed Collateral
Merch
Digital
Wayfinding
Packaging
Photography: Riley Matthews