World Aeropress 
Championships

You’ll notice many bewildered faces when describing a competition that involves contestants fighting for the title of best coffee made with an Aeropress device. However this truly world-wide event has a cult following that reaches from Tokyo to Warsaw to Uganda to Melbourne. Susu Studio was tasked with communciating the pivot to an online-only event (confused even more?) in post-pandemic 2021.




Inspired by the idea of viewing WAC as a global sporting festival (a la the World Cup or Olympics), the ‘21 branding took on a clash of colour, hand-made typography, mixed media and energetic layouts.







— Services

Creative Direction
Original Artwork
Typography
Animation
Posters
Printed Collateral
Merch
Digital
Set Design

— Credits

Photography: @chrisc.jpg