Susu Studio

Zelda Bakery

 From garage to Glen Eira Rd. Zelda Bakery, originated in owner/operator Maaryasha's garage in Elsternwick before moving into a shop front in Ripponlea where you’ll find lines snaking down the street every Wednesday and Friday for Zelda’s coveted sourdough, all kosher and mostly vegan baked goods.

We were asked to help pull together a new identity that kept her DIY approach at the fore whilst making nods to a rich heritage of community baking. A mix of old and new from New York to Europe to Melbourne. There’s a bit of everything going on here, just like Zelda’s rotating menu.









— Services

Creative Direction
Identity
Signage
Packaging
Printed Collateral
Posters
Merch
Original Artwork

— Credits

Photography: Dean Schmideg, Noam Cohney

© Susu Studio 2024